Mumbai: Mumbai’s Radio City 91.1FM has joined hands with CRY – Child Rights and You to present â€?Gift a Diwali – A City Smile initiative’. Starting October 13-26, 2008, the FM station has embarked on this unique drive which appeals to Mumbai’s Radio Cityzens to wholeheartedly contribute to gift a memorable Diwali to make child rights a reality nationwide.
While Radio City 91.1FM is prompting Mumbaikars to step forth to make a difference, several celebrities have come forward to pledge their solidarity towards the cause. Listeners who wish to add to Radio City’s â€?Gift a Diwali’ drive can drop their contributions via cheque at the Food Court at Inorbit Mall, Malad or the Radio City office. For more details, listeners can sms – Smile <space> name to 57007. All proceeds to this initiative will go to CRY for the education and development of these children.
Commenting on the initiative, Mr. Rana Barua, Executive Vice-President and National Head – Programming and Marketing, Radio City 91.1FM said, Diwali is one time in the year when everybody is spending, shopping, gifting and celebrating with those near and dear. Every year we think of how we can make Diwali even more fantastic for our listeners. This year, we wanted to do something different. So we flipped the concept, so that our listeners can spread happiness by standing up for a bright Diwali and life for every child in India….
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Mr. Barua added, CRY has been doing some outstanding work in this space and it’s just perfect for us to ally with them. We’re promoting this initiative very aggressively and I’m certain that Mumbai will support â€?Gift a Diwali’ unconditionally and do us all proud!..
Ms. Smita Das, General Manager, CRY said, Everyone today is once again waking up to the sheer power and strength of radio which is so much more compelling especially for its reach and emotional connect. We’re delighted to work with Radio City 91.1FM for this initiative since it enjoys such great popularity with listeners in Mumbai. I’m certain that together with Radio City and Mumbai’s citizens, this initiative will add sparkle to CRY’s campaign on child rights….
