MUMBAI: YANGAROO Inc., the industry’s leading secure digital media distribution company, has been chosen to power the 2010 MTV Video Music Awards… the world’s leading music video award show broadcast in nearly 160 countries with a potential audience of more than 1.2 billion viewers. The VMAs will utilize YANGAROO’s patented Digital Media Distribution System (DMDS) to distribute nominated music videos submitted for VMA consideration to the voting members throughout the U.S. The VMAs will then use the system to securely distribute the nominated music videos to voting members, allowing them to stream the videos online for review, and vote electronically.
YANGAROO’s Digital Media Distribution System is an effective platform in which to share videos with our voting academy,… said Emilienne Gray, Sr. Vice President MTV Brands & VH1 Music Programming and Strategy of MTV Networks. DMDS will be in place for the upcoming â€?2010 MTV Video Music Awards,’ which takes place in Los Angeles on Sunday, September 12 and will broadcast worldwide on MTV….
“We appreciate the confidence the MTV team have shown in our DMDS technology,” said Cliff Hunt, Chairman and COO YANGAROO Inc. Music videos are now being delivered daily to MTV Networks channels via DMDS, and now we are able to contribute to the world’s leading music video awards program….