MUMBAI: With recession and cost-cut as the biggest problem being faced by all, BIG 92.7 FM, Kolkata’s No.1 FM Station, has come forward to make this Poila Boishakh (Benagali New Year) truly special by launching an innovative bidding contest – â€?Mojar Adday, Mojar Daam’. The contest which started on 13 April, has a volley of on-air and on-ground offering making the new year celebrations truly special
The campaign â€?Mojar Adday Mojar Daam ‘, which extends for a week starting from 13 April 09 to 17 April 09, addresses the most essential necessities of Bengalis. A combination of on-air and on-ground events, the campaign is essentially based on the concept of reverse bid wherein the lowest & the most unique bidder will win Mega Prizes like Holiday vouchers, watches, restaurant vouchers The bidding amount can be as unique as 92 paise or even 9 paise . The format is very simple with contestantents smsing the unique amount to win the BIG Ticket. What made this contest more exciting are the number celebrities, like Jishu Sengupta, June Malia……….who came forward to bid for the same Till today more than 5000 sms have been received on a daily basis, hence proving the campaign to be a huge hit for the masses.
The winners which are announced on a daily basis will win a six month unlimited supply of necessities like grocery, movie tickets, fitness and beauty vouchers, watches, holiday packages, shopping vouchers and much more.
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Commenting on the campaign, Mr. Nilangshu Chakraborty, Station Head – Kolkata, BIG 92.7 FM said, We are committed to creating superlative content; entertaining our listeners sincerely. We have a much sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming. â€?’Mojar Adday Mojar Daam’ has been conceptualized keeping in mind the prevailing mood of the masses. Our effort at BIG 92.7 FM is to create exciting content which will be entertaining and exciting for our listeners. The innovative programming, interactivity and the mega gratification are sure to ensure high listener involvement on the Station We hope our listeners respond to this campaign with the same enthusiasm with which they have responded in the past, hence making us the No.1 station in Kolkata….
