MUMBAI: Delhiites are tuning in for some great blend of music, spanning over three decades, on Radio Mirchi 98.3 FM. Mirchi is offering its listeners an opportunity to enjoy a wide variety of music spanning across the 70’s to the 90’s with two new shows it launched recently – â€?90’s not out’ and â€?Retro Deewane’.
Listener feedback to this change has been very positive and calls of appreciation and requests for more have kept the phones at Mirchi ringing constantly the last few days.
The two shows have brought in a refreshing change to the listener, as they not only provide a wider variety on the radio station, but are also in sync with listener moods. According to Tapas Sen, Chief Programming Officer, Radio Mirchi Research indicates that listeners like to enjoy soulful melodies that have transcended generations during certain parts of the day specially the afternoon and late evenings. The selection of music in these two bands has been based on listener insights gathered through extensive research….
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Both â€?90’s not out’ and â€?Retro Deewane’ are being promoted across Delhi through an exciting ATL campaign .The campaign has received a very encouraging response from the city.
