MUMBAI: Saregama , has a whole host of WAP subscription products live across various telcos in India delivering music; lifestyle; celeb devotional & wellness content.
As a part of this endeavour; they have recently signed up celeb & actress Sunny Leone to give their customers access to her rich content. They recently launched a contest amongst various telcos where customers could download Sunny Leone content & stand a chance to meet her in person.
The contest revolved around subscribing to Saregama’s special WAP properties; namely, Glamour Mall and Music Mall. Lucky winners across platforms have now won a special chance to meet none other than the very famous star, Sunny Leone.
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Saregama has associated with NITIZART who are the sole licensees in India for Sunny Leons’s content (pictures, posters) for its Glamour Mall and Music Mall.
Saregama’s Vice President Digital says, “We decided to offer a whole host of content offerings to our customers through our mobile products and we found that the celeb category had significant dem and as a significant first we have brought Sunny Leone content to our subscribers and through innovative engagement programs we have also created a window of opportunity for her fans to meet her through us. This space will have many more such programs in the near future. We are clearly driven by consumer wants.”
