MUMBAI: LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) announced today they have once again joined forces with the VH1 Save The Music Foundation for a one-year, multi-faceted partnership to promote the importance of music education. The partnership will include check presentations at public schools around the county and a national year-long advertising campaign — ‘Come Together’ — that was funded by LG Mobile Phones to raise awareness about music education and the positive impact it has on children’s lives.
LG Mobile Phones will officially kick-off the partnership by presenting a check to the VH1 Save The Music Foundation for $150,000 on March 5th at a public school in New York City. Grammy Award winning rapper and star of Law and Order: SVU, Ice-T will speak to students about the role music has played in his life and Grammy Award winning artist Chrisette Michele will perform a song in support of the LG Mobile Phones and VH1 Save The Music partnership. Executives from all organizations will attend the event, including Executive Director of the VH1 Save The Music Foundation Paul Cothran, and Senior Director of Marketing Communications for LG Mobile Phones Tim O’Brien.
“We are very excited to continue our partnership with the VH1 Save The Music Foundation because LG is passionate about the importance of music education,” said Tim O’Brien, senior director of marketing communications for LG Mobile Phones. “Together, we hope to continue to improve and restore music education in our public schools.”
“Restoring music education in our public schools is an essential cause, and we applaud LG for its continued support of this worthy mission,” says Paul Cothran, executive director of the VH1 Save The Music Foundation. “It is important for people to recognize the central role music education has in a student’s life and our hope is to help raise awareness through this initiative with LG.”
The performance and presentation will occur at the City College Academy of the Arts, a New York public school supported by the VH1 Save The Music initiative. A string ensemble from the school will perform for the executives, Ice-T, Chrisette Michele and 300 of their fellow students. The group’s instruments were all donated by the VH1 Save The Music Foundation in 2006. Ice-T will then speak and Chrisette Michele will perform for the assembled students. LG will also debut their TV spot showcasing real life students who have benefited from the Foundation.