MUMBAI: Superstar Hrithik Roshan unveiled the first look of the most awaited movie of the year Krrish 3 during his live video chat on Facebook today.
Fans around the world were left spell bound when much to their surprise, none other than his co-star Priyanka Chopra joinedhim during the chat! The first look of the movie was unveiled via a digital motion poster of the movie. HrithikRoshan also posted the film poster on Instagram and marked his arrival on Instagram account (@hrithikroshan). The wildly popular Krrish franchise under the Filmkraft Productions banner partnered with Hungama Digital Media Entertainment and reached 63 millionpeople through the promotion. Hungama created the first Krrish 3 motion poster. The immediate datashowed that the Facebook Live Video Chat had participants from 25 countries.
Hrithik answered questions on topics varying from his Krrish franchisee, handling success, hard work, his personal life, his co-actors, family, fatherhood and much more. Hrithik told his fans that his real life superhero is his father – RakeshRoshan. He went ahead to tell his fans about a few things they can expect in his forthcoming film. He also spoke about the challenges he faced during the shoot of the film, with the various stunts that were required to play a super hero. He let his fans into his personal space and shared his principles, inspirations & the philosophies he lives by. One line that left the audience awed by the super hero was ‘What makes you beautiful is what you do.’
The surprise package during the chat – Priyanka Chopra joined in from Mumbai and answered a few questions for her fans. She spoke about movie, her character in the movie and her upcoming music album.
The very energetic, Radio City RJ -Archana hosted the chat with HrithikRoshan and became the voice of the millions of fans who sent their questions.
Combining various powerful social media platforms like – Facebook and Instagram,Krrish 3 has gone beyond the traditional realms to engage with fans right from day one. This campaign signifies the innovative use of social media to maximise personalised outreach for consumers.
Hungama Digital Media Entertainment has partnered with a host of celebrities to launch a series of Facebook Live Video Chats in the past. Some of the names include celebrities like Priyanka Chopra, John Abraham and Sanjeev Kapoor, known for innovation and creativity these sessions have shown tremendous success in the past.