MUMBAI: Kazaa has been jolted back into life as a legal digital music service in the United States as a result of Altnet’s decision to reboot the Kazaa brand at www.kazaa.com.
As one of the most powerful brands in the digital content space and with enduring global customer recognition, Altnet seized the opportunity to launch Kazaa into the licensed market via its long standing joint venture agreement.
Kazaa will serve customers across the United States with its initial offer of music and ringtones available via subscription.
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The major record companies, Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI, together with a number of independent labels, have entered into agreements to provide content so that Altnet can deliver digital music to consumers in the United States under the Altnet and Kazaa brands. The catalog and customer offering at commencement exceeds Millions of tracks allowing music downloads across all genres and generations right up to today’s’ Top 100.
Kevin Bermeister, CEO said, ‘We are delighted to be able to deliver a fresh and exciting music platform to customers via an established icon like Kazaa”.
The re-launch of Kazaa represents more than just another beachhead in Altnet’s journey to deliver digital content to consumers around the world. As a significant investment in an already highly competitive on-line market, it represents our confidence, not only in the market but in its ability to engage customers and overtake its competitors.
“While these are not the best of economic times we have every confidence that our marketing and affinity with our customers will have us punching well above our weight in the market” ,said Kevin Bermeister.
