MUMBAI: MTV EMA 2010 is looking to make the biggest digital impact of the year with a number of cutting-edge online, mobile, social media and interactive elements that allow music fans to connect with each other and with the show across multiple platforms.
MTV EMA 2010 is sponsored by the new Suzuki Swift, Calvin Klein Jeans and Dell.
Among the digital highlights of this year’s show is the announcement that social networking poster-boy and music phenomenon Justin Bieber is the official MTV EMA 2010 digital host. With 5.6 million followers on Twitter, Bieber is currently one of the most followed and influential celebrities taking advantage of the breakthrough social networking site.
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Harnessing that power, Justin Bieber will be tweeting and interacting live with fans watching the MTV EMA 2010 online through a number of new, exclusive features added to the web simulcast of the show. For the very first time, MTV and AttracTV have partnered to develop interactive overlays which can be switched on over the EMA live-stream exclusively at: http://www.mtvema.com. Now EMA fans can hear Justin’s live take on the show, take polls, read the official live-blog and log-in to their own Twitter and Facebook accounts to join the conversation while watching the show. The web viewing experience will also deliver exclusive backstage interviews as well as a host of ‘on the night’ surprises. Plus the new and improved Twitter Tracker will give fans a real-time view of the most talked about celebrities and hot topics as well as allowing them to tweet right from the app.
“I’m so excited to have all my fans come watch the show with me online,” said Justin Bieber, “it will be like one giant, global viewing party at my house!”
http://www.mtvema.com is the destination for fans to delve into the 2010 digital offerings and, most importantly, to cast their votes and make sure their favourite artists take home the trophies. This year, http://www.mtvema.com is available across 26 regions and in 16 languages.
“MTV fans across the world are simultaneously using multiple screens and devices to enhance their own media experience. Our digital strategy for MTV EMA 2010 is a reflection of that,” explained Gary Ellis, Vice President, Digital Media, MTV Networks International. “We want to ensure that however you choose to interact with the show or the artists or the performances, you are getting the best and most customised experience possible.”
As previously announced, MTV EMA 2010 is also offering a bigger, louder mobile presence than ever before including an MTV EMA iPhone/iPad app and a Flashlite app for Nokia/Sony-Ericsson handsets. In addition, the show has entered a partnership with social networking site Habbo Hotel for the second year in a row. Habbo users are able to visit EMA-branded public and private rooms where they can vote and participate in EMA activities including competitions to win in-game and real prizes.
