MUMBAI: Vuclip, the world’s largest independent mobile video and media company is the official mobile partner for the upcoming movie ‘Rangrezz’, directed by Priyadarshan and starring Jackky Bhagnani, Priya Anand, Rajpal Yadav and Amitosh Nagpal. With music from award winning duo Sajid Wajid, the movie produced by Vashu Bhagnani is slated for release on March 21, 2013.
Through this partnership, all the promotional activities of the movie such as interviews with the stars, the official trailer and songs, and the much awaited desi version of Gangnam Style are available on Vuclip. These videos can be accessed by clicking on rangrezz.vuclip.com. The backend technology created by Vuclip transcodes the videos in real-time to deliver an optimized viewing experience on more than 5500 types of mobile phones.
Vuclip India Business Nikhil Naik, Director said, “The film industry is waking up to the mobile phenomenon with Hollywoood and Bollywood movies being promoted in a big way through this platform, due to its widespread consumer reach and engagement. Thrilling promotions from Rangrezz will now be accessible to anybody with an internet enabled mobile phone. Vuclip’s growing audience in India is currently estimated at over 14 million monthly active unique users.”
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Bhagnani, who plays the lead role in the film said, “We are excited to partner with Vuclip, millions of people from across India will now be able to access songs and scenes from the movie, with just a click on their mobile phones. ‘Rangrezz’ is a story about three friends and their journey through friendship, betrayal and revenge. I am sure that most of us will be able to relate to the story as we all have at some point in our lives stood by our friends, to help them achieve their dreams and hopes.”
Priyadarshan, Director of the movie, added, “It was a great experience directing this film, especially since I had the opportunity to work with the next generation of Bollywood after a long time. This movie is about friendship and as the title ‘Rangrezz’ suggests, the story is colourful and full of life.”
‘Rangrezz’ will bring Vashu Bhganani and Padma Shri Priyadarshan together for the first time. Vashu Bhagnani is known for producing super hit films like ‘Coolie No 1’ (1995) and ‘Hero No 1’ (1997) while Priyadarshan has given the audience the national award winning film ‘Kanchivaram’ and other entertaining movies like ‘Hera Pheri’ and ‘Bhool Bhulaiyaa’.
Vuclip has previously been the mobile partner of choice for promotions with exclusive first rights for the James Bond movie ‘SKYFALL’ and M Knight Shyamalan’s ‘After Earth’ starring Will Smith. Each month, Vuclip delivers more than 1.2 billion minutes of video content on as many as 5500 different mobile handsets globally.
