MUMBAI: RadioAds.com, a free search engine solely dedicated to radio advertisers with tracking capabilities for their radio advertising campaigns and demonstrating ROI, launched in New York this week. Radio listeners can instantly find all of the details of an ad with what little information they recall no matter what station they heard it on The powerful search function on RadioAds.com can identify stations, dial position, product information and locations and deliver results that the listeners are seeking.
RadioAds.com can be accessed from any web browser enabled including all mobile devices. Listeners can hear an ad and instantly go to retrieve more information/coupons or online purchase function that has been enabled by the advertiser.
As a self administered program just like Adwords radio advertisers simply to go to http://www.RadioAds.com to signup and input their information They can input the ad details, include coupons, mapping, images, links to their web site and direct links to the product or service they are advertising The site will be searchable for listeners November 20th, just in time for the Pre-Thanksgiving sales.
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RadioAds.com enables radio advertisers to stand out from the glut of advertising and easily be found. Radio advertisers will no longer have to worry about their search engine listings, adwords placement, yellow page ads, or listeners remembering cumbersome phone numbers and web site addresses. The site offers advertisers metrics including feedback data on response rate and “keyword search tracking,” which shows what words listeners use to find their ads. This feature alone will help advertisers create improved copy for better radio ads. Other reports enable radio advertisers to track, quantify, and understand how effective their radio campaigns are and maximize their initial return on investment.
Advertisers will be able to produce shorter, more creative, and compelling marketing messages because they will no longer have to rely on a listener’s memory Smaller advertisers without strong brand names can level the playing field by using the easy-to-remember radioads.com tagline in their radio advertising RadioAds.com will make radio advertising more effective and drive traffic to the advertisers.
The co-founders got the idea when they were driving and heard an ad they were interested in, and could not remember any of the details They tried to find the ad again, and after they started switching stations they could no longer remember what station they heard it on, and needless to say, they never purchased the product. “We created this as radio listeners We want information on radio advertisers, but couldn’t remember the details.”
Radio listeners will be able to search for radio ads they heard starting on November 20th.
