MUMBAI: IMImobile, a leading global specialist provider of mobile services to telecom operators, enterprises and media companies, today announced it powers the Kleek, a new pioneering pan-African mobile music streaming service from Universal Music Group.
The Kleek is a mobile music service specifically designed and built for Africa and offers music lovers a catalogue of artists, tracks, genre and celebrity playlists, exclusive album previews, artist diaries, charts and other content. Universal Music Group has partnered with Samsung Electronics Africa, who will be the exclusive smartphone partner for the Kleek for the first two years.
IMI mobile developed the Kleek app, which has been especially optimised for Samsung smartphones. Powered by the DaVinci Evolved Service Platform, the application delivers a tailored music experience and includes both local and international music content that will allow artists to reach a wider pan-African audience.
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“With the Kleek, we are not just delivering the best local and international music, we are providing all of Africa with a unique and bespoke experience,” explained Randall Abrahams, Managing Director, Universal Music South Africa and Sub-Saharan Africa. “The service will also help us focus on developing future stars from across the continent,” Abrahams added.
“We are pleased that Universal Music Group chose IMImobile to develop the Kleek proposition. Our robust and scalable technology, as well as proven experience in delivering solutions in Africa, provide a platform from which we believe we can deliver the best experience to music fans in Africa,” said Jay Patel, Chief Executive Officer, IMI mobile.
The Kleek was officially launched on Wednesday, 13th March at the Samsung Africa Forum in Cape Town, accompanied by a live performance from acclaimed singer-songwriter Zahara.
