MUMBAI: IMImobile, a global provider of digital media solutions to telecom operators, media companies and enterprises, today revealed it is behind the hugely successful Sky News Arabia iPad app that has achieved a 4*+ rating in just over a month. The bespoke app delivers Arabic-language breaking news videos and articles by geographical region or category.
The custom built tablet interface displays a unique rotating photo wall carousel, allowing users to select live-streaming news videos in a 3D environment. News stories are automatically uploaded to the app via an open API to ensure users have seamless access on the move to breaking news as it happens.
Working in conjunction with Sky News Arabia’s content management and editorial teams, the app was launched on May 3rd 2012. The close integration with Sky’s content management system allows the news organisation to free up internal resource to focus on core business tasks and reduce cost.
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“IMImobile had an exciting vision for the app that revealed not only a deep understanding of the rapidly changing media landscape in the Middle East and North Africa but also our business objectives,” said Thair Soukar, Head of Digital Strategy at Sky News Arabia. “This, coupled with its outstanding reputation in the media sector, meant that after a stringent selection process IMImobile emerged as the clear winner. The reviews on the app store and number of downloads to date are a testament to the app’s compelling user experience.”
“We’re proud that Sky News Arabia commissioned IMImobile to develop their iPad application. Sky News Arabia set very high expectations for quality and needed the app to replicate its vision for the launch of the TV channel in terms of audience experience and design innovation. We delivered against these expectations both on time and under budget. Our approach to app development has given the team at Sky News Arabia confidence in our ability to deliver and has subsequently engaged us to provide its forthcoming Android tablet products,” said Steve Godman, Commercial Director, Brands and Media at IMImobile.
