MUMBAI: ibibo.com has partnered with Yash Raj Films to promote their latest movie NEW YORK…, starring John Abraham, Katrina Kaif, Neil Nitin Mukesh & Irrfan. The movie is releasing worldwide on 26th June ’09 and ibibo has created a unique web application for NEW YORK that invites the ibibo community to upload their pictures featuring their friends, get votes for their pics and thereby get a chance to meet one of the stars of the film NEW YORK together with their friends.
Ibibo has seamlessly integrated the promotion around the film’s core theme – Friendship. Besides getting recognition, the ibibo community is enabled to send NEW YORK eGifts and eCards, meet fans, watch videos and trailers of NEW YORK and share with their friends.
Says Ashish Kashyap, CEO, ibibo.com The film’s theme gels with ibibo’s core value which is expression, recognition and making friends through online social engagement. Ibibo is India’s first entertainment and talent based social network and is proactive in partnering with Bollywood and music industry to promote its content….
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Says Siddhartha Deshaprabhu, Associate Director-Entertainment Marketing, ibibo.com This association enables Yash Raj Films to create an engaged community for its latest movie and in helping ibibo provide a larger than life, money can’t buy experience for it’s user base….
The mechanics of the NEW YORK Film applications are very simple and user friendly. Participants have to upload pictures of themselves with their friends. The ibibo community will be asked to vote for a group of friends showcased via the uploaded entries. The winning group of friends gets to meet one of the stars of the film, NEW YORK.
