MUMBAI: Hungama Digital, India’s No.1 digital advertising and marketing agency, has bagged four awards at the coveted Promotional Marketing Awards of Asia – â€?The Dragons of Asia’. Showcasing its multidimensional presence, Hungama won the Gold in the Best Digital Promotion Marketing campaign category and Bronze in the Best Activity Generating Short or Long Term Brand Loyalty for its augmented reality advertising campaign for 7 Up – You Click, I Dance, bronze in the Best Use of Social Marketing in a Promotion Marketing Campaign for â€?Golmaal Charades’ – a dumb charades game launched for the movie Golmaal 3 and Order of Merit in Best Digital Promotion Marketing campaign category for the creation of the Bull of Fortune Facebook App NandiBull, for the movie Isi Life Mein.
Hungama has always been at the forefront with developing innovative concepts for its consumers. With the 7 Up – You Click, I Dance augmented reality campaign was brought to India for the first time engaging the youth with 7 Up. It showed Tollywood actor, Allu Arjun performing seven different dance styles, which are hosted on the website. A small-size code on the bottle was the virtual key for users to access the dance videos.
Leveraging the digital medium to give its audience access to unlimited entertainment content, Hungama took a step forward and created the game of â€?Dumb Charades’ for the movie Golmaal 3 to engage its users with Tusshar Kapoor’s character in the movie on internet as well as on mobile.
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The Rajshri Productions movie â€?Isi Life mein’ was a movie that veered away from the typical family drama genre. The tagline of the film was Achieve your dreams…, that spoke to the youth. Connecting the age-old Indian concept of a Bull of Fortune into the 21st century, the NandiBull was introduced on a digital and then a mobile platform to engage its audience and generate interest.
Speaking on the win, Carlton D’Silva, Creative Director, Hungama Digital, said, India today is the fastest growing mobile and digital market in the world. To be acknowledged with a Gold Dragon at the PMAA’s for an innovation the AR campaign for 7 Up is a testament that Digital advertising in India is slowly coming of age. Our aim with this particular campaign was to introduce technology that has never been used before in brand campaigns. It was also an exciting way to engage the consumer, whether they are connected via the Web or Mobile. He added, With the Golmaal Charades App and NandiBull App on Facebook, we successfully took some popular clich?©s onto the social media platform- a place where the target audience is connected….
The winner of the PMAA awards will represent Asia at the MAA GLOBES 2011. The MAA GLOBES is the longest running and the most prestigious Promotion Marketing Award Programme in the world, recognizing the Best of the Best from Promotion Marketing Programmes run in North & South America, Europe, the Middle East, Asia and Australia.
