MUMBAI: HT Media launches the â€?Go India! Go for Gold!’ campaign to cheer the Indian Teams participating at the CWG 2010 Delhi. The campaign involves creating awareness about the Games, promoting the spirit of sportsmanship and endeavoring to bring about an emotional connect with the Games for the people of Delhi. This campaign is hosted under the combined aegis of CWG Organising Committee and HT Media Limited Entities: Hindustan Times, Hindustan and Fever 104 FM; and is being spearheaded by Fever Entertainment
The mega on-ground event as part of the campaign titled – â€?Go India! Go for Gold!’ will be a public-interactive campaign with the aim of generating goodwill around the games and also in bringing about an emotional connect for the Games. The campaign, sponsored principally by Muthoot Pappachan Group, will entail citizens being invited to cheer for the Indian Team participating in the Commonwealth Games through a special activation starting from September 4th-19th, 2010. As part of the activation, canvas panels would be put up across various schools, colleges, malls, markets, offices, etc., in Delhi where people will be invited to affix their hand-imprints as a gesture of â€?high five’ in support of the Indian Team and cheer for the Indian team to Go for Gold and bring laurels for the country.
This activation shall culminate in a March where all canvas panels collected across activation locations with hand imprints which would add up to almost 6000 running feet of hand imprints as Public support and form an iconic wall (temporary backdrop). Along this backdrop, a symbolic March (titled the Go for Gold March) would be held on September 19, 2010 by Delhi-ites to cheer for the Indian Team in its quest for Gold Medals at the Commonwealth Games 2010
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Mr. Neel Chatterji OSD (Revenue & Communications), CWG Organising Committee, adds, The CWG OC is proud to be associated with HT Media Limited, the country’s premier Media House for the â€?Go India! Go for Gold!’ Initiative that involves the masses at large to cheer, connect and feel a part of the Commonwealth Games. It will definitely boost the morale of athletes performing at the games and bring the Games closer to the common man….
Mr. Manomohanan, CEO, Muthoot Capital Services, Muthoot Pappachan Group, adds it’s a matter of pride to be associated with the â€?Go India! Go for Gold!’ as the principal sponsor. Cheering for the Indian Team at CWG Delhi 2010 to win more Gold Medals is a great campaign idea….
Ms. Puja Sharma, Business Head, Fever Entertainment, adds, Being associated with CWG 2010 is a great honour in itself. We want to spread awareness and get liveliness back amongst people for the games. Our initiatives will give a chance to the citizens to cheer, connect and feel a part of the Commonwealth Games. It is aimed at increasing awareness and solidarity amongst the citizens and will definitely boost the morale of athletes performing at the games….
Mr. S Keerthivasan, Business Head, HT Media Ltd, adds, Fever 104 FM has clearly established itself as the preferred sports destination on radio and being a part of Commonwealth Games is an honour for us. Our association with this activity is meant to take our listeners even closer to the action of the games. It will engage everybody from students, to housewives, to office going executives and what makes it special is, for them to come out and show support and cheer for their country. I hope this initiative is appreciated by our listeners…
