MUMBAI: Haywards 5000-an iconic brand from the SABMiller group launched the video of its new identity- the ‘Har Kadam Hausla Buland’ anthem across the country. The essence of this video is to honor the efforts of the common man’s continuous strive against hardships and inspire others to take the path of resolve.
The video is a montage of true stories and real life incidents. The depicted stories are a representative of thousands of stories that were collected through “Hausla Buland Movement” wherein a “Hausla Rath” travelled across 59 towns/cities across India over a period of three months. In addition, people had also contributed their stories on phone.
The background score of the video is “Har Kadam Hausla Buland Anthem” written by Javed Akhtar and composed by Kailash Kher. This background song has itself has been inspired from the stories collected through Hausla Buland Movement and was launched on 18th July. It has already become a big hit with thousands of downloads everyday. Stories depicted in the anthem video capture the varied shades of trials and triumphs in the journey of common men across India who face the difficulties in their life with courage and aplomb, finally reaching their milestone.
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Through anthem video, the brand has lived up to its promise of transforming the stories of resolve of common men into its new identity. The campaign now seeks to empower and inspire the people of the country through this video by taking it to the masses.
“Courage, determination and optimism is the mantra to overcome any obstacles and stand tall. We identify with this belief and hence it blends well with the spirit of a true Haywardian. I am glad the video and the anthem have been well received,” commented Derek Jones, Director Marketing, SABMiller India.
