Mumbai: In continuation with the â€?Halla Bol’ movement started by India’s No. 1 radio station with 44 stations, Big 92.7 FM has launched the â€?Big Citizen Army’ on air. Veteran and well known poet & lyricist Javed Akthar along with movie star Raveena Tandon were at the Radio station today driving the Big Citizen Army on air along with RJ Archana Jani of Big Chai.
India’s No. 1 FM station had it’s Mumbai station undertake a special drive â€?Halla Bol-Ab Chup Rehne ka Waqt Nahi’ on December 2, 2008 to urge each and every Mumbaikar to stand up and speak against Terrorism. In continuation to it, a â€?Big Citizen Army’ was launched with an objective of training the citizens enabling them to face any kind of calamity and to support a safe, alert and fearless Mumbai. With the perfect programming mix, BIG RJs Archana Jani, RJ Rohit & RJ Rishi mobilized listeners to join in the movement. The radio station would have various civic authorities and well trained personnel training people in First Aid, Disaster Management, Security services and much more. Suggestions from listeners, tips given to listeners by the well trained, Helpline Nos. given out would be a regular feature.
Training sessions would be held area wise every week for the next four weeks by trained personnel to listeners participating in the Big Citizen Army. Importance of Voting, Voting process, encouraging the youth to vote would be an important part of this drive. It would be a complete drive for the citizens of Mumbai to not only train them, but to create an aware and alert city. Each Radio jockey would take up an area and own it on air and would support it during the training sessions.
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Commenting on BIG FM’s role on the issue, Ms. Neerja Dhillon, Station Head – BIG 92.7 FM said Big Citizen Army is a â€?movement’ of people, by people and for people initiated by BIG FM. This initiative will activate a complete movement in the city-not only creating awareness, but creating a feeling of responsibility and alertness. In keeping with the brand proposition, the Big Citizen Army will help in bringing people from all walks of life together in making the city a safer and fearless city to live in!Suno, Sunao, Life Banao!…
