MUMBAI: Pop Art has always been Fashion’s Albatross. Founding Father of Pop Art – Andy Warhol not only turned the art world upside down but also heavily influenced fashion. The concept of pop art refers not as much to the art itself as to the attitudes that led to it.
GOLMAAL pays tributes to popular culture in various styles that come out of its design studio all this month. Each and every dress in this collection is named after a renowned artist. On the racks comes the WARHOL dress is full of fun and brightness in an eye-popping splash of colour in a dominant idea of abstract individualism. A nostalgic reference of the English born David Hockney, can be seen in the muted HOCKNEY Dress. Rotella, pays ode to Mimmo Rotella the Italian born pop artist in water-coloured peach and grey shell tucked version. The tongue in cheek SEX â€?O’ CLOCK dress in disco gold is a perfect disco-party dress to the music of the 50’s and 60’s hedonistic era.
Design Director, Simrita Dhillon, says GOLMAAL is kitsch and de-constructs elitism in Fashion. It’s for everyone. Co-relating this sentiment, POP Culture broke the barrier of fine art form, asserting an artist’s use of commodities. We developed the collection for the attitude….
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