MUMBAI: Imagine being trapped in a room with strangers, and the walls get crunched everyday to become smaller and smaller. MTV is back with its innovative multi platform reality show ‘MTV Crunch – Season 2’. This time it is more extreme and edgy with 3 power brands like MTV, Tata Docomo and YouTube coming together to make the show more interesting for its viewers. MTV Crunch will premiere on Monday, 4th June 2012 at 8:00pm, every Monday to Friday only on MTV. The show will be streamed live on YouTube 24×7 on www.youtube.com/Mtvindia. Full episodes and uncut footage will also be available to Tata Docomo Users.
Commenting on the show, Aditya Swamy, EVP & Business Head, MTV India, said, Crunch is an orignal format we developed last year. It’s where transmedia storytelling meets a social experiment. Crunch will create 720 hours of non-stop reality, will feature some of India’s most popular reality stars and is a reflection of the space starved urban jungles we live in today. It’s a show where the smartest use of game theory will decide the winner.”
Ritesh Ghosal – Head, Brand Marketing, TATA Docomo added, “A multi-screen, 24 hour reality show requires interactive access to the content on the internet and consistently high internet speeds to enjoy completely. Between Youtube and Tata Docomo photon, MTV Crunch has the right ingredients to own the youth’s eyeballs and a mind as no TV show has ever managed.”
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This year ‘MTV Crunch’ has brought in many memorable & iconic contestants from earlier shows such as Roadies & Splitsvilla: Nauman Sait who was the winner of Roadies Season 6. Joanna Magge, from MTV Splitsvilla fame. Another popular face of Indian soaps Umar Wani joins MTV Crunch this season as he enters to test his skills to survive the drill. No stranger to reality show survivals is also MTV Roadies Season 6 contestant Varisha Hawelia. Shristii Pankuj and Bosky Bhatia who were also part of MTV Splitsvilla and know about survival on reality shows. Kahkasha, Siddharth and Vickey – the trio from chat house are also back….What’s in store for them??? And many other interesting characters which will add on to the glam & drama, such as the twins Amrin Khan & Afreen Khan and Nauman & Salman Sait who have featured in many TV serials and reality shows.
‘MTV Crunch – season 2’ will have 6 rooms, 3 contestants in each room over a period of 30 days. Each room will experience a bi- weekly crunch and the room size will be reduced by 25% at the end of each week. This season the format is different and there are some added twists and turns which will add to the drama and take survival in the room to another level.
MTV Crunch will see an elimination every week and the contestants will have to fight it out for survival. MTV Crunch promises to get better and extreme in season 2 with some added twists.
