MUMBAI: Fluid Music Canada’s Trusonic, Inc. (TSX: FMN) the leading provider of Internet delivered music and messaging services, today announced that Au Bon Pain, a recognized leader in the fast casual restaurant category, will deploy Trusonic’s in-store music and messaging solution to all of its owned and operated locations in the United States and to participating franchisees.
To enhance its in-store experience, Au Bon Pain will draw on Trusonic’s extensive catalogue of specialized playlists, which includes selections designed specifically for the restaurant category. Trusonic’s energy-efficient media player will enable Au Bon Pain to control, customize, and audit messaging across multiple store zones as well as on-hold programming.
“The ability to self install the Trusonic system as a replacement of our existing provider was critical and their pilot program proved it was easy enough that any of our store associates could make the switch in about 5 minutes,” said Brian Egan, Director of Operations Support for Au Bon Pain. “We’re also very pleased to be able to leverage Trusonic’s extensive library of category specific playlists, which saves us deployment time.”
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“Trusonic is pleased to be partnering with Au Bon Pain, a leader in its category. The Trusonic platform transforms background music and messaging into a tool that hospitality and retail businesses can use to heighten and craft their brand experience with precision, and today’s announcement further evidences Trusonic’s appeal to well-known brands,” said Lorne Abony, Chief Executive Officer of Trusonic.
About Trusonic
As the leading provider of internet delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information visit: www.trusonic.com or email mark@trusonic.com.
About Au Bon Pain
Au Bon Pain currently operates 226 bakery cafes in the U.S. and internationally. Its 121 company owned locations are concentrated in Boston, Chicago, New York, Philadelphia, Pittsburgh and Washington, DC. There are 61 franchise cafes in 20 states in the U.S., and 44 internationally, including 34 in Thailand, where Au Bon Pain has operated for more than a decade, as well as South Korea, Taiwan, Dubai and Kuwait with locations soon to open in India. The company operates in five key trade channels including urban office buildings, hospitals, universities, transportation centers and malls. The company was recently recognizes as the top Fast Casual concept by Fast Casual Magazine and has appeared on Health Magazine’s list of America’s Healthiest Restaurants for the past two years. Au Bon Pain is headquartered in Boston. www.aubonpain.com
Website: http://www.trusonic.com
