MUMBAI: Fever 104 FM, Delhi’s No. 1 cricketing destination further fuels the excitement on the Champions League with â€?Ticket Taxi’ as a part of Fever Daredevil Deewangi – Reloaded!. Painting the town red, Fever 104 FM’s Ticket taxis were all over the city adding thrill and excitement around Delhi Daredevils.
Under the initiative, Fever 104 FM listeners had to spot and hail the Ticket Taxis to win tickets to the Champion League matches. The daily route plan of these Ticket Taxis was extensively promoted on-air & listeners were asked to spot them to win tickets.
Commenting on the initiative, Mr. Neeraj Chaturvedi, National Marketing Head & Station Head, Delhi, says, Fever 104 FM aims at introducing unique contests and promotions to escalate excitement around Delhi Daredevil participation in the Champions league. â€?Ticket Taxi’ is yet another promotional initiative. I am sure our listeners have been excited to witness Champion League matches live and we are happy to give this chance to our valuable listeners….
An excited winner shares, I would like to thank Fever 104 FM for giving me an opportunity to watch a live cricket match. I am a great fan of Delhi Daredevils and have been following Fever 104 FM religiously as it gives me an opportunity to know my team better!…