MUMBAI: Bangalore’s very own hip and cool, FM station, Fever 104 FM and Shell have come together in their endeavor to reward and gratify the youth of Bangalore. In an innovative and exciting contest, Fever 104 FM is rewarding its listeners with free petrol in association with Shell. Every selected on-air winner can avail up to 10.4 liters of petrol from the designated station between 10 a.m. to 11 a.m. from 27th August to 8th September (except intervening Saturdays and Sundays).
The entire concept is rooted in Discovering Bangalore…, wherein, each morning, the RJ will start giving out clues for the venue from 8:00 a.m. on the breakfast show. Like, which place in Bangalore was earlier known as Grant Road? If the listener knows the answer, the person can call on 080-44104104 and share the answer and the station will SMS a password to the caller. The lucky caller then needs to go and show the SMS with the password at the stated Shell petrol pump and avail up to 10.4 liters of free petrol between 10:00 and 11:00 a.m. only.
During the Rest of Day Shows, Fever 104 FM RJ’s will promote the contest and play on-air games to send out passwords for next day’s petrol giveaways.
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According to Ms. Anjali Paul, Station Head-Bangalore, Fever 104 FM, We are pleased to host this promotion for our listeners and the thought driving this contest was to showcase Bangalore through our on air content. We also wanted to customize this promotion, to suit our client’s requirement and yet keep it simple and relevant for our listeners. It is our endeavor to use every opportunity to live our brand-philosophy of offering a memorable radio listening experience, and hence positively impact the lives of listeners….
