Mumbai, June 2, 2012: As the world goes virtual so does Bollywood. Ferrari Ki Sawaari the movie that talks about pursuing your dreams has partnered with Hungama Digital to create an augmented reality campaign in Mumbai.
With advancements in technology and every iota of creativity being pooled into the digital platform, it comes as no surprise that Bollywood has jumped on to the bandwagon. Ferrari Ki Sawaari is the paramount Bollywood movie to venture into the augmented reality space which will only open new doors for more movies to explore the same.
The augmented reality campaign was exceuted at at a mall in Mumbai, wherein consumers got a chance to experience the technology first hand as they were comfortably seated in a virtual red sports car. A big screen over the car seats shows the consumer cruising around in the iconic car. Besides this, Android and IOS games inspired by the movie are also developed by Gameshashtra which were launched at the event by Sharman Joshi and Boman Irani.
Related Post
Hungama Digital has also created “Ferrari ki Sawaari” – a mobile voice based product where users get a opportunity to pick from three unique categories by dialing 5464645. The Big Dream is one of the services where a caller shares his/her big dream of life based on which, they stand a chance to spend an entire day with the starcast of the movie. It has a second section which gives the caller access to listen to the hit music from the movie.
Users can also enjoy an exciting game which has taken a cue from the touching, yet entertaining storyline, where one dwells on the passion to achieve one’s goals without losing sight of their values. It has the perfect mix of adventure, fun and excitement, all rolled into one. The protagonists of the movie Sharman Joshi and Boman Irani will be throwing a series of challenges at the caller which will ultimately culminates into the user winning herself/himself tickets to the greatest stadium in the world, The Lords Cricket Stadium.
Hungama Digital are the pioneers of augmented reality space in India. Be it the XUV 500 Mahindra campaign at the Auto Expo 2012 where audience got to pet a cheetah,Hungama has developed spectacular AR campaigns for 7Up, Mahindra XUV500, Godrej Interio, Movies Now Spectacular Spielberg Festival.
