MUMBAI: The Dubai Lynx International Festival of Creativity is the leading awards and festival for creative excellence in advertising and communications in the Middle East and North Africa and the must-attend event on the region’s industry calendar. Held at the Madinat Jumeirah, Dubai, next year’s event will take place 10-13 March.
Stepping up to lead two of the seven juries will be Team Créatif CEO Sylvia Vitale Rotta presiding over the Design jury and Starcom MediaVest Group President of dynamic markets Iain Jacob who will head up the Media jury.
Sylvia Vitale Rotta founded Team Créatif with Nick Craig in 1986. Since then the design agency has become a reference point both in the French market and abroad. With 165 collaborators from 10 different nationalities, Team Créatif works in 49 countries including Brazil, where it has a subsidiary in S?o Paulo and also now Jakarta. A design ambassador around the world, Sylvia was the President of the first Design jury at Eurobest and also the President of the Design Lions Jury at Cannes Lions 2009.
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Commenting on her appointment Sylvia Vitale Rotta said, “It is an honour for me to be chosen as President of the Dubai Lynx Design category. I have worked extensively in the fast moving MENA region and I have personally experienced the importance and the power of design in branding and packaging as well as retail and digital. This will be fundamental in bringing even more value to branded Products and their corporations. Whether they be local, big or small brands or mega international brands! Enjoy the event and lots of success for this creative get-together in the region.”
Iain Jacob, began his career in advertising at Boase Massimi Pollitt (now DDB) and Bartle Bogle Hegarty. In 1995, he co-founded Motive Communications, BBH’s award-winning separate media company, after which he was given responsibility for the UK operations of Starcom Motive. In 2005 Iain was made the CEO of Starcom Mediavest Group EMEA, and joined the Global Board of SMG. This new role gave him a great deal of exposure to fast growing markets such as the Middle East and Russia as well as the more established Western European countries. In 2009 Iain was made President of Global Innovation, alongside his EMEA role. In this role he was tasked with helping build out SMG’s content business, Liquid Thread and also performance marketing disciplines for the company. In 2011 Iain was elevated to President Dynamic Markets following a global reorganisation. This added Australia and Canada to his European duties.
On being jury president Iain Jacob said, “I feel very privileged to be asked to serve as the Chair of the Dubai Lynx Media category. I passionately believe that great ideas and innovation are what really changes the fortune of brands. The Middle East is also a region that I hold very close to my heart, its vibrancy and diversity of culture are second to none, its creativity absolutely deserves global recognition. As judges, this is what we will celebrate.”
Commenting on these announcements Lions Festivals CEO Philip Thomas said, “The Dubai Lynx International Festival of Creativity showcases the best of the region’s creativity and reflect changes and progression within the industry; which is why it’s fantastic that we can welcome Sylvia and Iain on board as jury presidents, they are both enormously well respected and influential within their industries.”
The all-new Dubai Lynx 2013 website launches today, with up-to-date information on the Awards and Festival as well as details on how to submit entries and register to attend.
