MUMBAI: The year 2009 stands for uncertainty, the year of the global slowdown, the year when the buzz words are hope and fantasy. In keeping with the current vibe and the understanding of listener requirements, BIG 92.7 FM, India’s No. 1 FM Station says to its listeners ‘Don’t Worry, Be Happy’. The Station is going all out to leave the listener feeling happy through its brilliant programming line up, tailor-made to ensure listener delight.
With its treatment of ‘Don’t Worry, Be Happy’ the Station has some excellent on air properties that will help listeners deal with the slowdown, pumping up the happiness quotient.
The market slowdown has caused listeners to behave in a conservative manner… BIG FM is all set to bring the guys who changed the rules of business, with their motivational thoughts. The Station will host Guru Mantra – a section which will host visionaries, CEO’s, business leaders etc. on tips on how to stay motivated at the workplace, how to secure their job, manage expenses and other tips on survival during the tough times. Stock Updates –the slipping graph will not be a reason to worry anymore, with the panel of advisors counselling listeners on where to invest and how to invest in these times, along with predictions and future of stocks that are currently owned by listeners. The programming mix will also provide updates on property, highlighting the fluctuating rates of residential and commercial properties, also where to invest, which areas to look for etc.
Related Post
BIG FM also promises listeners their daily dose of The BIG Laugh, covering pegs of humor, cost effective entertainment options, budget traveling and much more. Some of the other offerings on the station will include best deals on shopping, holidays, best deals on groceries, best airfare and much more. The Station will also host ace numerologist Sanjay Jumaani in the section titled Jumaani ki Zubaani. The music mix on the station will be in complete sync with their mood during the given day part, which promises to leave listeners feeling happy!
All in all BIG 92.7 FM promises to be the listeners best entertainer and companion in the current times, as it says to its listeners ‘Don’t Worry, Be Happy’.
Speaking on the occasion, Nirupam Sonu, Vice President – Programming said, “Don’t Worry, Be Happy, has been conceptualized keeping in mind the prevailing mood of listeners, helping them deal with the slowdown and pumping up the happiness quotient. We are committed to creating superlative content and entertaining our listeners and are doing just that basis our clear understanding of requirements. We are promising to lighten up the mood and are confident that it will be much appreciated by listeners. Suno Sunao, Life Banao!”
