MUMBAI: This Mother’s Day, all doting children longing to make this Mother’s Day memorable for their mothers, were in for an absolute ‘Whatte Fun’ filled surprise! Coimbatore’s Radio City 91.1 FM presented a spectacular opportunity to make this happen with ‘The Super Mom Contest’! Radio City 91.1FM’s RJ Martina (Love Beat) and RJ Surendra (Silmisha Bhalbhaje Shikarika Bilba) joined in this celebration with over 15 lucky Radio Cityzen families to commemorate the most precious bond of all – that of a mother and a child!Considering the demanding life schedules of mothers and their children today, this initiative by Radio City was a ‘bridge-building’ session of sorts! Radio City shortlisted a team of 15 families including mother-child duos, from which 5 families were then selected, through a host of exciting preliminary rounds, to contest for the ace position. The fun-filled contest comprised three innovative rounds namely the Compatibility Round, which gauged the similarity and the temperament of their relationship followed by the Situation Round to focus on their presence of mind and the level of team spirit within the pair followed by the infamous Rapid Fire Rounds, assessing how well-versed these ‘inseparable’ matches are! After a daylong session full of fun, competitive revelry on Sunday, May 11, Mrs. Shanthi from Town Hall bagged the title of Coimbatore’s Super Mom. She was joined by her daughter Sophia who was overjoyed at the victory!
Sharing his thoughts on this endeavour, Mr. Rana Barua, National Head – Programming and Marketing, Radio City 91.1 FM said, “Each and every initiative from Radio City is symbolic of the values that we stand for. The Super Mom contest allowed our listeners great interactivity and the opportunity to express their love and gratitude for their dear ones. This helped bring the Radio City experience closer for our listeners making ‘Whatte Fun’ come alive for them. Thanks to the vivacity and zeal of Coimbatore’s Radio Cityzens, our initiative has been a great success!”
‘The Super Mom’ contest was a classic presentation of families bonding like never before with their close ones in the tranquil ambience of the Radio City studio, irrespective of actively participating in a contest with five other duos vying for the first prize! This two hour long contest which took place with on-air promos three days prior to the event came to an end with all the contestants headed back home with joyful memories. Not only did they celebrate Mother’s Day with their loved ones but also took back Radio City goodies after a cherished rendezvous with their favourite Radio City RJs.
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