MUMBAI:Coca Cola and Radio Mirchi 98.3 FM presents ‘Howzz Bat’
I hope it’s a Six… Oh no he’s out …. Howzzat …. Oh it was a maiden over …. Yes, discussions get stronger; prayers become persuasions as IPL is all set to hit the stadium!!!
With the cricket passion of Delhiites roaring high and rising enthusiasm to support the â€?Delhi Dare Devils team, Coca Cola and Radio Mirchi 98.3 FM, India’s Hottest Radio station has announced its unique IPL special â€?Howzz Bat – Ek Balla Denge Hum DILSE’.
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Beginning April 06, 2009 â€?Howzz Bat – Ek Balla Denge Hum DILSE’. is a 16days long signature campaign that is aimed at conveying the best wishes of the listeners for the Delhi Dare Devils team. To participate in this interesting contest, listeners can reach out to the IPL special signature canter that will be stationed across 25 locations in Delhi. Organized by Coca Cola and Radio Mirchi, this signature canter will comprise of a larger than life cricket Bat on which listeners can post their messages along with their photographs.
Conceptualized to add on more excitement and celebrate the spirit of cricket, Radio Mirchi RJ’s will provide the listeners latest updates from the locations. Additionally, listeners can participate in the ongoing on-air contests and win interesting gifts.
Expressing his opinion on the occasion, Yatish Mehrishi, Cluster Head & Station Director, Radio Mirchi, Delhi said Radio Mirchi’s association with Coca Cola to cheer for the Delhi Dare Devils team is yet another commemoration of the country’s favorite game Cricket. We at Radio Mirchi not only understand the psychic of our listeners but respect their feeling as well. Through our â€?Howzz Bat – Ek Balla Denge Hum DILSE’. campaign, we have not only made an attempt to reciprocate to their passion for cricket but have also provided them an opportunity to extend their best wishes for the Delhi Dare Devils team….
The 25 locations of campaign include Spice Mall, Great India Palace, Vasant Square Mall,EDM Mall, Sahara Mall, TDI – West, V3 S Mall, PVR Saket, SRS Faridabad, PVR Naraina, PVR Vikas Puri , Ashok Vihar, Netaji Subhas Place, Dwarka, Kamla Nagar, Shipra Sun City, Kavi Nagar, Faridabad, Defence Colony, Green Park, Lajpat Nagar, Jawala Hedi , Vasandhura, Gurgaon and Patel Nagar.
