MUMBAI: Clear Channel Radio, the leading media company in America with a greater reach than any other radio or television outlet, and Univision, the leading media company serving Hispanic America, today announced that Univision Radio will become a major provider of Spanish-language radio content on iHeartRadio, extending Univision Radio’s popular 70 radio stations programming, including streaming of 45 stations, to the New iHeartRadio platform wherever it is available, including the Web, mobile and automobile.
This strategic partnership marks the first third-party distribution relationship for iHeartRadio, and enables its platform to better reach an important listening audience. The New iHeartRadio is Clear Channel’s free, industry-leading digital radio service that offers more than 800 broadcast radio and digital-only stations from 150 cities plus the ability to create custom radio stations, delivering listeners everything they want all in one fully integrated service. Clear Channel released the official New iHeartRadio on September 23 at the iHeartRadio Music Festival in Las Vegas.
Univision Radio is the leading Spanish-language radio group in the U.S. with 70 stations in 17 markets, including Puerto Rico, reaching over 16 million unduplicated listeners each week. Univision Radio covers nearly 70 percent of the country’s Hispanic population, plus it is the only Spanish Radio operator in 14 of the top 15 Hispanic markets. In fact, Univision Radio had the No. 1 Spanish-language radio stations in 11 of 12 PPM markets for the month of August. Univision Radio is also currently streamed over each of its station’s Websites accessible via UnivisionMusica.com and on mobile via its Univision Radio app.
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Starting later this year, iHeartRadio users and Univision Radio fans will be able to use the New iHeartRadio to tune in to Univision Radio’s range of engaging music, sports and talk formats as well as the leading Spanish AM and FM radio personalities, including:
— Omar & Argelia, No. 1 rated morning radio show in Los Angeles
— Dra. Isabel, the angel of the airwaves
— Piolin, one of the most popular morning radio personalities in the country
— Luis Jimenez, renown host of “The Luis Jimenez Show”
— Raul Brindis (y Pepito), host of Houston’s top-rated Latino morning show
— Javier Romero, the king of Miami Latino morning radio
“By adding stations from Univision Radio, the leading Spanish-language radio group in the U.S., to the iHeartRadio platform, this agreement will allow us to make iHeartRadio a more complete offering for our users,” said Bob Pittman, Chairman of Media and Entertainment Platforms for Clear Channel. “This agreement highlights our strategy of providing the most complete array of radio stations imaginable, and it’s one more validation of our platform that Univision Radio is joining iHeartRadio.”
“This partnership provides a great opportunity for us to expand our reach and grow the audience for Univision Radio’s programming beyond our own online and mobile platforms through iHeartRadio, providing yet another avenue for fans to listen to their favorite stations no matter where they connect from,” said Kevin Conroy, President of Univision Interactive Media.
Jose Valle, President of Univision Radio added, “We are excited to be leading the way as iHeartRadio’s first third-party distribution partner. Extending the reach of our popular Univision Radio content and Hispanic America’s favorite personalities reinforce our ongoing commitment to reaching our community across platforms.”
Univision Radio’s music/talk/sports programming spans a wide range of formats that resonate deeply with Hispanic listeners, including:
— Adult Contemporary — Romantica, Ballads, International Pop Hits and Top 40 Hits
— Regional Mexican — Banda, Ranchera, Mariachi and Nortena
— Tropical — “Latin Rhythmic” music from the Caribbean, including Salsa, Merengue and Reggaeton
— Tejano — A cross between contemporary Rock, Ranchera and Country
— Spanish Rhythmic and Spanish Contemporary
With 50 million listening hours a month and 34 million downloads of iHeartRadio mobile apps, Clear Channel is already one of the most popular digital music destinations.
