Mumbai: Red Chillies entertainments in association with Hungama Digital media entertainment. Released the ‘Chennai Express Karaoke App’ developed by Singbox, a Sweden based gaming studio which specialises in karaoke products. The movie is produced by UTV motion pictures and Red Chillies entertainment.
Songs from one of the most awaited movie of the year have been included in the app along with a chance to meet the superstar Shah Rukh Khan subscribers need to sing along and participate in the karaoke championship and the highest scorer gets the opportunity to meet Shah Rukh Khan.
Shah Rukh Khan said, “I have always felt that in today’s day and age using unique digital products is a great way to promote a film. The Chennai Express karaoke is a completely new and unique way for me to communicate and interact with my fans, through the power of music and technology.”
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The Chennai Express Karaoke App currently has 3 songs, ‘1 2 3 4 get on the dance floor’, ‘Titli’ and ‘Kashmir to Kanyakumari’ which users can sing to. ‘Tera Rasta Main’ is the added bonus which will be available next week.
“It is fantastic for Singbox to work with the best from the West and now the EAST. Shar Rukh Khan and the Chennai Express movie is a bollywood smash. We feel very privileged to work with the best creative minds of India, says Carl Ljungström CEO of Singbox AB.”
Red Chillies chief digital strategist Shailja Gupta said, “Singbox has done a fantastic job and we are very excited to have partnered with them and hungama. This is a very unique and special digital promotional concept merged with a Karaoke championship which will run from the 2nd to the 15th of August. It’s is a great way for fans to become a part of the film and get a chance to sing as Rahul or Meena. One doesn’t need to be a super singer, even bathroom singer can have fun and post their scores along with their audio track on their facebook.”
The Chennai Express karaoke app allows you to sing a song from the movie, share the score on facebook and also dedicate the songs to your friends. Songs from the upcoming movie are already making waves as duo, Vishal-Shekhar create magic yet again. The peppy song ‘1 2 3 4 Get On The Dance Floor’ which is on the app has already become the life of all parties. The film directed by ace director Rohit Shetty has lyrics penned by the very talented Amitabh Bhattacharya.
