MUMBAI: 12 college kids followed 24×7 for 15 days by a crew of 30 members armed with 11 cameras. That’s the scope of McDonald’s [V] In Your Fest; the next big show set to launch on Channel [V]. Every college festival has its set of challenges & uncertainties. There’s a fair share of in-fighting, bitching and a significant dose of political play among the organizers. But no show has ever dug deep enough to uncover these angles to campus life. With McDonald’s [V] In Your Fest, [V] intends to showcase how a bunch of youngsters come together for a common goal of organizing a fantastic festival
The show promises never-seen-before action and drama by taking viewers behind closed doors for a peek into what goes into making a great college festival. For the production of the show, the channel tied up with two of India’s leading colleges – SRCC, Delhi for their annual cultural festival Crossroads and SIMC, Pune for Fest O’Comm.
Announcing the launch, Saurabh Kanwar, VP – Content and Communication, said College festivals are where the action is and we take audiences to the heart of the action – behind the curtains in a manner never been done before….
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Owing to the unique concept of the show, this property lends a valuable proposition to the sponsors vying to talk directly to their consumers. The show currently has signed on mammoth brands such as McDonald’s as Title Sponsor and Vodafone, Parle Milano and Parachute After Shower Gel as Associate Sponsors. McDonald’s [V] In Your Fest will be packaged into 10 half hour episodes brimming with reality TV content. Catch the story of these young adults as they gear up for their first professional challenge, every Friday at 7pm only on Channel [V].
