MUMBAI: BUZZMEDIA (www.buzz-media.com), one of the fastest growing digital media companies, has acquired SPIN Media LLC (www.spin.com), an iconic brand and pioneer in music journalism for more than 25 years—extending BUZZMEDIA’s commitment to providing the most insightful and authentic coverage of music and culture. Under the terms of the deal, BUZZMEDIA gains SPIN.com, an industry-leading source of news and features; SPIN’s print magazine; the award-winning SPIN Play app for iPad; and SPIN’s established events business.
“As music consumption continues to grow, there is an enormous demand for deeper context and engagement with thousands of diverse artists,” said Tyler Goldman, CEO of BUZZMEDIA. “SPIN’s category-leading editorial and photographic content provides the added social context that the audience is seeking by identifying, exploring and documenting the trends and scenes that shape music culture. While content is now being consumed across numerous devices, the key for all platforms is the type of great storytelling that SPIN provides.”
SPIN complements BUZZMEDIA’s existing suite of leading music offerings—including Stereogum, Idolator, Hype Machine, Pure Volume, Brooklyn Vegan, AbsolutePunk, Buzznet, Concrete Loop, Gorilla vs. Bear, Pop Matters, Punk News, RCRD LBL, and the recently acquired XLR8R. From a reach standpoint, these properties establish BUZZMEDIA as the fourth largest digital publisher of original music content in the U.S., alongside MTV, Yahoo! Music and AOL Music, according to comScore*. Adding SPIN builds on this reach and BUZZMEDIA’s unsurpassed coverage of music and the surrounding culture through its in-depth and thoughtful narrative on issues that matter to millennials (18-to 34-year-olds) globally. BUZZMEDIA will continue to invest in this vision by expanding the overall SPIN editorial team and coverage areas in connection with extending digital distribution, so that audiences can better experience, consume and participate in SPIN’s original content.
Related Post
“As our audience has migrated to digital platforms, so too has SPIN, as evidenced by our growing audience of more than one million digital users and our award-winning iPad app,” said Alan Nichols, CEO of SPIN Media LLC. “This deal greatly accelerates our digital transition, enabling us to not only tap into BUZZMEDIA’s digital audience of 120 million unique monthly visitors, but also its ability to foster original, authentic and insightful voices in a digital world.”
The SPIN acquisition is part of BUZZMEDIA’s ongoing efforts to provide the voices that define popular culture for millions of millennials. BUZZMEDIA is among the top-40 most trafficked online destinations in the U.S. according to comScore, and more than one in four millennials consume content from BUZZMEDIA digital brands every month.
