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WASHINGTON- Satellite radio company XM Satellite Radio Holdings Inc., and Bushnell Outdoor Products, have unveiled the Bushnell ONIX 400 at the Consumer Electronic Show (CES) in Las Vegas. The waterproof ONIX 400 portable packs a global positioning system (GPS), real- time XM WX weather data and XM Radio into a handheld device.
The ONIX 400 is the first fully integrated portable handheld device that can simultaneously access GPS location data; XM?‹?“s 170 plus channels of acclaimed music, sports and entertainment; and personalized local real-time XM weather information anywhere in the United States.
“XM and Bushnell have developed a product that packs the power of XM?‹?“s music and entertainment, along with a continuous pipeline to the situational data like weather and GPS into a single device,” said Michael Hooper, manager, Advanced Application and Services, XM Satellite Radio. “Now consumers can continuously hold the most intuitive, up-to-date and comprehensive weather data and entertainment content in the palm of their hands.”
“We are pleased to partner with XM to develop a revolutionary device. The product is designed for the outdoor enthusiast looking for the most advanced GPS device available, and will be among the more affordable products in this area,” said Phil Gyori, vice president of marketing at Bushnell.
The ONIX 400 will deliver current and forecasted weather data, including detailed, real-time weather warnings. The ONIX 400 will be the only outdoor device that provides personalized, localized weather content delivery integrated within the GPS map environment.
The handheld features a split screen allowing users to monitor what XM content is playing while listening or viewing weather data. The waterproof portable handheld unit is ergonomically designed to fit into the palm of the hand for easy use in any type of weather. The ONIX 400 has the ability to layer weather information on the screen along with aerial and satellite photos and topography maps for the ultimate in real world navigation.
Other features include enhanced sports scoreboard with user interface, sports statistics and scores; an extra large full color LCD screen (3.5″; 320×240 pixel); imbedded 64MB Micro SD card for data and map services; and rechargeable Li-Ion battery.
Details on weather-related service pricing will be available at product launch. The ONIX 400 will be available in the summer of 2007.
About Bushnell Outdoor Products
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Browning Sports Optics®, Tasco®, Serengeti®, Bolle®, Uncle Mike?‹?“s Law Enforcement®, Stoney Point®, Hoppe?‹?“s®, Blackwater Gear® and Butler Creek® brand names. For information about any of these brands or products, please contact the Public Relations Department at (913) 752-6105
Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio?‹?“s service, the Company?‹?“s dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.?‹?“s Form 10-K filed with the Securities and Exchange Commission on 3-3-06. Copies of the filing are available upon request from XM Radio?‹?“s Investor Relations Department.
