MUMBAI: Bud Light today announced it has renewed its partnership with worldwide hit-maker Pitbull. As part of the partnership, Bud Light plans to highlight Pitbull on bilingual print, TV, radio, outdoor, digital and point-of-sale materials. Bud Light will also sponsor Pitbull’s new music video “Get It Started” with international superstar Shakira, which is the first single from his upcoming fall album, Global Warming. The music video will exclusively premiere across VEVO, the world’s leading all-premium music video and entertainment platform, on August 2. VEVO is available at VEVO.com, mobile & tablet apps and connected TVs as well as syndication partners’ web sites including AOL, Facebook, Yahoo! Music and YouTube.
Global music sensation has taken the world by storm since the release of his critically acclaimed album Planet Pit. The album sold over 1.3 million albums and 18 million singles worldwide and includes the worldwide #1 smash “Give Me Everything,” plus “Rain Over Me” featuring Marc Anthony, “International Love” with Chris Brown and T-Pain feature “Hey Baby.” Following the path of hits is Pitbull’s 2 million selling single “Back In Time,” the chart-topping anthem from the action adventure comedy Men In Black 3. Pitbull embarked on the U.S. leg of his Planet Pit World Tour on July 26th in Chicago at the Charter One Pavilion with dates confirmed through August 12th at the Bill Graham Civic Center in San Francisco before bringing the party to Japan and Australia later this year.
“Bud Light’s partnership with Pitbull is an ideal fit that combines one of today’s most exciting recording artists with the beer that’s always at the center of good times, and we look forward to continuing it throughout 2012 and beyond,” said Mike Sundet, vice president, Bud Light. “Pitbull’s energetic performances embody the fun, spirited personality of Bud Light, and our sponsorship of his new music video provides us the opportunity to connect with his passionate, diverse fan base.”
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“It’s exciting to be involved in a second run with Bud Light,” says Pitbull. “Goes to show how two global brands understand each other and have fun being creative – the public loves our partnership – Look forward to having more fun this year. DALE!”
Additionally, Bud Light and the Anheuser-Busch Foundation will partner with the Hispanic Scholarship Fund (HSF) to donate a university scholarship in at least 26 cities during Pitbull’s U.S. leg of his Planet Pit World Tour. The recipient will appear onstage to accept the scholarship before the show and will have an opportunity to go backstage to meet Pitbull. In total, Anheuser-Busch will donate $100,000 this year to the HSF, the nation’s leading non-profit organization that supports Hispanic higher education, as part of the scholarship program.
