MUMBAI: Reed MIDEM, the Paris-based organizer of premium business-to-business events, today announces the appointment of Bruno Crolot as Director of Music Markets.
Bruno Crolot will head Reed MIDEM’s portfolio of music events including MIDEM, the world’s leading international music tradeshow and conference He will also oversee Reed MIDEM’s contribution to the inaugural US-based Rethink Music conference and the music content of the new Connected Creativity Forum for the entertainment and technology industries.
Bruno Crolot joins Reed MIDEM from Sony Music Entertainment France where he was VP Digital Sales and Business Development He will report to Reed MIDEM Entertainment Division Director, Anne de Kerckhove. Bruno Crolot replaces MIDEM Director Dominique Leguern who leaves Reed MIDEM following MIDEM 2011 in January.
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“MIDEM, Rethink Music and Connected Creativity will significantly benefit from Bruno’s knowledge of the music industry, combined with his extensive experience in the digital entertainment sector,” says Anne de Kerckhove “In the transmedia age, MIDEM will increasingly bring together the international music community with the major players operating in the technology and digital media arena. An example of this will be how the music industry will be an integral part of the Connected Creativity Forum taking place during MIPTV in 2011.”
Bruno Crolot has held a variety of roles in senior management, business development, marketing and strategy at Orange France Telecom, Noos and Universal Music France. He holds a degree in Business Management from Universite Paris 9 Dauphine.
