MUMBAI: Say ‘cheers to health’ with Radio City, as Britannia Marie Gold ties up with the leading FM radio network in an exclusive nationwide campaign. Through this innovative campaign an expert diet plan suggested by Britannia is taken on by Radio City RJs for six weeks. The campaign spans across Mumbai, Delhi, Bangalore, Lucknow, Jaipur, Pune, Hyderabad and Kolkata.
In their busy daily lives, health often takes a backseat for today’s women. This is an effort on the part of Radio City to make women aware of the benefits of good health, in association with Britannia Marie Gold. Female Radio City RJs embark on a special diet plan endorsed by Britannia Marie. The RJs take the listeners through their experience of the entire exercise and share tips on-air and also on planetradiocity.com through a microsite and specially created RJ Blogs http://www.planetradiocity.com/CheersToHealth/.
Inspired by our RJs, some of our listeners have already taken up the ‘cheers to health’ plan. Assisted by our popular RJs, listeners simply can’t get enough of the refreshing experience that comes with the new diet plan. The activity has already garnered immense attention going by the excited listener testimonials on air.
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As the campaign rounds off on the 15th of this month, it leaves an experience to remember and cherish for our RJs and listeners alike.
