MUMBAI: It is a BIG Day for BIG 92.7 FM, India’s largest FM network of 45 stations, a double celebration for its Mumbai Station, which celebrates leadership and 2nd anniversary together on November 14, 2007. After emerging clear no.1 in RAM ratings with a highest listenership share in Mumbai, BIG 92.7 FM came out with another great idea of thanking its listeners. Even with rising prices and falling sensex, BIG FM still continues to celebrate Diwali for its listeners. The Station hosts a Big Birthday Party with music sensation Sonu Niigaam, Former Miss World Diana Hayden, Pop Singers Mika and Sunidhi Chauhan.
Even in this period of recession, celebrations continue on BIG 92.7 FM on account of its 2nd anniversary. BIG FM is all set to celebrate their birthday in a unique manner with showering lots of gifts on their listeners. With their on air property “DIWALI CHALU AHE”, BIG FM is celebrating Diwali even after the festival is over. The On Air Mechanism is a simple contest where listeners guess the value of the gifts from 2 options and win gifts like Pierre Cardin perfumes, Spa vouchers, Holiday Vouchers to Simla/Nainital, Dinner vouchers, Smoothies Cakes, VLCC vouchers, Watches. This unique proposition is known as “Tukka Laga ke Prize Le Jao,Diwali ke Baad Bhi Diwali Manao”.
In what will be a feast for the ears, BIG 92.7 FM listeners will get to listen to their favorite Bollywood celebrities and singers pouring their hearts out and wishing a Happy Birthday to the Station.
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Speaking on the occasion, Ms Neeraja Dhillon, Station Head, BIG 92.7 FM, Mumbai said, “We are excited about our Station completing two eventful BIG years! We have, in the last two years, undertaken initiatives that impact people’s lives positively. Our anniversary celebrations are no different with “Tukka Laga ke Prize Le Jao, Diwali ke Baad Bhi Diwali Manao” currently on air. We just want to say ‘thank you’ to all our listeners. We look forward to continue providing wholesome entertainment to the City of Dreams, Mumbai!”
