MUMBAI: Soon after crowing the coolest college freshers in various cities across India, BIG 92.7 FM is now on the lookout for the most active kids in schools. BIG 92.7 FM has tied up with Nestle for a contest called â€?Nestle Milky Bar School Champs’.
The contest is starting this month simultaneously in seven southern cities of India viz Hyderabad, Chennai, Bangalore, Trivandrum, Kochi, Madurai and Coimbatore It will run in a total of 150 schools across the seven cities The contest will include active games like 50 mts hurdles, 6 ft under net crawl and bench walk –judging the students’ activeness, enthusiasm and vigor. The contest winners will get a chance to co-host a show with BIG FM RJs in respective cities in addition to chocolate hampers and many more exciting prizes.
Commenting on the tie up, Mr. Nirupam Sonu, Vice President- Programming- BIG 92.7 FM, said, Our brand philosophy is to not only entertain people but also make their lives and hence we are constantly engaging ourselves in activities that give us a chance to live up to our brand philosophy. Getting active means a healthier lifestyle and more energy to do things .Through â€?Nestle Milky Bar School Champs’ contest we desire to encourage kids to go out and play more often so that they lead a healthier and an active life. I am confident; kids are going to love this contest….
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