MUMBAI: â€?It’s now or never. Take a stand and put forward your demands to the Government’. It is with this conviction that BIG 92.7 FM, India’s No. 1 FM network that is known for its innovative and clutter breaking offerings, presented an opportunity to the local populace to come together by creating a citizens wish list – which encompasses the expectations from the newly elected Government. The wish list, taken across the city to collect 927 citizens wishes, concluded at the city’s Atria Mall which saw Bollywood actress Neetu Chandra come forward to add in her wish too! This unique offering from the Station, acted as a bridge between the chosen for and chosen by!
Just before the elections the Station hosted an extremely innovative offering where they brought kids of the city together for a campaign where they requested adults to vote, since they couldn’t. Now, taking it a step further they are bringing together the adults of the city, who have chosen their government to make their demands to them. Addressing the need for a better connect between the government and the people, BIG FM came up with a wish board holding the demands of 927 Mumbai-ites of what they expect from their chosen government. Seen on the board were wishes which ranged from Increasing the frequency of Local Trains… to Better medical facilities for cancer patients…. While spreading out the collection drive across the city, the event concluded amidst much fanfare with the 927th wish being that of Bollywood actress Neetu Chandra.
The wish list will be presented to the newly elected Government, Congress the next week
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Commenting on this unique initiative taken up by BIG 92.7 FM, Neerja Dhillon, Station Director, Mumbai said, At BIG 92.7 FM apart from offering excellent entertainment, we use our platform as a media brand very responsibly for causes that positively impact our listeners lives. Through the citizen wish list – we are bringing together the local populace and giving them a platform to voice their requirements from the government that their votes have elected. It is only fair that the people who are behind bringing the government to power can have their requirements placed before them. The response received from the city is phenomenal with people in huge numbers coming forward with wishes that the government cannot ignore!…
