MUMBAI: Taking the message of Old is Gold to an all new-level, Big FM’s Delhi Station, today announced its association with the Zee Classic Cut Film Festival as Official Radio Partners. Taking listeners and audiences on an unforgettable journey of the best of Indian Cinema from the retro era, the Zee Classic Cut Film Festival will feature cult movies which have been imprinted in the minds of audiences. The festival will further Big FM Delhi’s strong retro positioning with the tagline Hit The Hit Rahenge. The Zee Class Cut Film Festival will be held at Delhi’s PVR Saket between 27th and 30 April, 2013.
Ever since Big FM Delhi shifted to being a retro station in October 2011, the station has been garnering strong supports from listeners in the region. Through the association with the Zee Class Film Festival, the station is offering its listeners and cine enthusiasts with a golden opportunity to witness the best films of the retro era in multiplex format. The four day film fiesta will showcase some of the best works of legendary Bollywood directors like Yash Chopra’s Deewar and Seeta Aur Geeta, Ramesh Sippy’s Sholay, and Subhash Ghai’s Karz. As a part of the promotional strategy, Big FM Delhi’s RJs have been conducting contests on-air regarding interesting factoids while giving away tickets for these incredible evergreen movies. Lucky winners also win the opportunity to watch their favourite movies with their favourite Big FM RJs.
Big FM business head Ashwin Padmanabhan said, “We are delighted to have partnered with the Zee Class Cut Film Festival and believe that it will be extremely well received by movie enthusiasts who have loved the retro era. Our association with the festival furthers our Delhi station’s positioning as the retro station while engaging our loyal listener base even further.”
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