Mumbai: BIG 92.7 FM, has another feather to its cap with the latest Radio Audience Measurement (RAM) findings. BIG FM Mumbai station has clearly proved to be the No. 1 choice of listeners, in the city of Mumbai, with the highest Market Share, TSL (Time Spent Listening) and TARP (Target Audience Rating Points) according to the latest RAM findings for Week 40. Within just two years of launch, BIG FM living true to its name, has made a BIG impact in the radio industry!
For the first time since its launch in Mumbai, BIG FM has attained the No 1 position in the city with a total market share of 18% and highest TSL of 5.05 hours per week as per the latest RAM data (week 28 Sept – 4 Oct, 12+ Sec ABC). The data available also shows that BIG FM has witnessed highest growth in TSL and Cumes during this period.
Over the past two years BIG 92.7 FM has successfully repositioned itself as a station which impacts the lives of its listeners and has successfully initiated ground breaking events like Chipak Ke Jeeto (endurance challenge to win a Hyundai i10), Sing with Sonu Contest & Concert (Winner gets to sing on stage with Sonu Niigaam), Wagon R Smart Challenge (Smartest person wins a Maruti Wagon R Duo) and many more. Along with these major events, the station has been closely associated with local events and festivals like Ganesh Chaturthi & Navratri creating innovative platforms to interact and connect with the listeners.
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RAM, a joint venture between market research firm IMRD international and Neilson Media Research is currently operational in Delhi, Mumbai, Bangalore and Kolkata. With the emergence of new stations and categories and the radio industry reaching new heights, it has become a challenge for advertisers to understand this form of media. RAM with its format of timely and continuous information of data has proved as a strong tool for advertisers to plan their budgets and helped broadcasters sharpen their content and sales strategy.
Speaking on the occasion, Mr. Nirupam Sonu, Vice-President- Programming, BIG 92.7 FM, said, “We are delighted to have reached the hearts and minds of Mumbaikar’s who have made us the most popular FM station in the city. It re-affirms our positioning and content strategy which helped us stand out in this cluttered environment. Our ground breaking events and great interactive on-air content especially during Ganesh Chaturthi and Navratri has given us the edge among our competitors”.
Mumbai – Radio Station
Share %
TSL (Hr:Min)
TARP %
BIG 92.7 FM
18
5.05
1.7
Red 93.5 FM
17.8
4.16
1.7
Radio City 91.1 FM
15.8
4.29
1.5
Radio Mirchi 98.3 FM
12.9
3.36
1.2
Radio One 94.3 FM
8.7
2.44
0.8
Fever 104 FM
5.6
3.48
0.5
* Week 40, 2008
