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MUMBAI:BIG 92.7 FM, India`s No.1 FM Station, came forward to protest against the increasing pollution of the lakes in the lake city of Udaipur. This is part of the Station`s endeavor to impact people`s lives positively in everything that they do.To increase awareness among the residents of the City and to seek their support and participation, BIG 92.7 FM`s RJ Ankit spent three long days in a boat in the middle of the famous Fateh Sagar Lake in Udaipur, campaigning against increasing pollution and congestion of the lakes. RJ Ankit`s protest witnessed huge fan following with people coming to visit him through the day and leading into the night. People from across ages and sexes came forward to support RJ Ankit and the noble cause being supported.
The campaign began on 23rd November and concluded on 26th November, with huge number of citizens coming together to pledge against the lakes being polluted due to various reasons. RJ Ankit had taken this step to create a sense of responsibility among the people towards the lakes of Udaipur – which are one of the biggest assets of the City. To support the protest, RJ Ankit`s fans formed a rally while Ankit which was attended by huge crowds.
Living upto its brand line – `Suno Sunao – Life Banao`, BIG 92.7 FM has crossed another milestone, in supporting causes relevant for the lives of the people in the city.
Speaking on the occasion, Abhishek Sharma, Station Head – Udaipur, BIG 92.7 FM said, “It is our constant endeavor to offer a wholesome mix of entertainment on air and create a social awareness through responsible on-ground activities. This endeavor by our RJ has witnessed huge success in reaching out to the masses and creating a sense of responsibility. Activities like this has not only made people aware of the increasing pollution but also made each of them responsible of their social responsibility.”
