MUMBAI: The umbrellas are ready, the raincoats are out from the closet as Mumbai experiences the much awaited rains. As the season goes magical each day, Big 92.7 FM not only promises to offer supreme and incomparable entertainment but takes up the ownership of providing valuable information to its listeners. To stay true its commitment, Big 92.7 FM welcomes the season in true Mumbaiya spirit by appointing Big Mumbai- kars across all locations of the city.
To guarantee safer monsoons, Big 92.7 FM has announced on-air and on-ground initiatives for its listeners in Mumbai. In support of the station’s initiative,various Municipal & private organizations have come forward to participate in ensuring that Mumbaikar’s are safe and well informed this season. Big 92.7 FM with the help of BMC, BEST, Traffic police, Railways, Netwinks, 1298 and TOPSLINE Security service will provide information like latest update on flooded areas, weather updates, traffic updates, emergency numbers etc. which could be critical during heavy rainfall.
Ensuring the local connect with the citizens of Mumbai, Big 92.7 FM has invited citizens of Mumbai to register themselves as Big Mumbai-Kars. These Big Mumbai-Kars will represent their area as a Monsoon Reporter and will help fellow citizens to be updated on Monsoon situation in their localities. Singer Kavita Krishnamurthy together with her husband, the Violin maestro, L. Balasubraminiam has also registered themselves as Big Mumbai-Kars.
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Says Mr.Himanshu Shekhar, Regional Head– Big 92.7 FM, staying committed to our positioning of Suno Sunao Life Banao, the station has taken this initiative to create a positive impact on the listeners’ lives by ensuring a safer monsoon. Our association with BMC, BEST, Traffic police, Railways, Netwinks, 1298 and TOPSLINE Security is one of such attempt. I am sure that Big 92.7 FM will be a dependable companion and guide to every Mumbaikar during the monsoon this year….
Mr. S.S.Shinde, Joint Municipal Commissioner – Disaster Management at BMC, echoed the sentiments saying, As a government undertaking purely for the benefit and service of the citizens of Mumbai, we at BMC will be delighted to provide all the required assistance and updates. We also wish to offer emergency measures incase of any crisis, which can help Mumbaikars….
Says Anit Ghose, Director – Netwinks, It is indeed touching that Big 92.7 FM has thought of proactively helping out Mumbaikars during the monsoons, and have tied up with us to provide regular weather updates and storm forecasts to help citizens in case of not so easy times. We are pleased to be associated with Big 92.7 FM for such a noble cause. I wish the city of Mumbai a safe and happy monsoon….
Commenting on the association with the initiative Mr. Uttam Khobaragade, General Manager BEST, says BEST is very stably prepared to take care of crisis during the season, assuring the citizens of Mumbai a comfortable ride. Our association with Big FM intends to keep listeners informed with regular updates on bus services and also about the alternate route that the buses will be taking in occurrence of flood in a particular area .
Speaking on the occasion, Ms. Neerja Dhillon, Station Director of Big 92.7 FM – Mumbai, We are thankful to these wonderful citizens of Mumbai who have happily volunteered to become Big Mumbai-Kars. We appreciate the support from BMC, BEST, Traffic police, Railways, Netwinks, 1298 and TOPSLINE Security, who have expressed their willingness to join hands with Big 92.7 FM to help ensure a safer monsoon for Mumbai. Also special thanks to Kavita Krishnamurty and her husband L Subramaniam, who have registered themselves as Big Mumbai-Kars…
Big 92.7 FM, Mumbai, in its arrangement to celebrate monsoon on-air, has revealed its readiness to involve common Mumbaikar, in an attempt to make it monsoon safer for the city. With the initiative the station aims to become every Mumbaikar’s very own radio station so that they can proudly say that Big 92.7 FM is Aapka Monsoon Station
