MUMBAI: Radio for the true blue Bangalorean is Bengalurina’s Radio City 91.1 FM! Taking its celebration of everything ‘Total Bengaluru’ even further, Radio City 91.1FM – Bangalore’s first and favourite FM station, in association with NGO Eco Watch, conducted a Tree Plantation Drive on Saturday, June 21, 2008 at the All India Radio Super Power Transmitter Campus. In a bid to bring back greenery back to the ‘City of Gardens’, Bengalurina’s Radio City 91.1FM partnered the Plant A Million Trees campaign initiated by Eco Watch and noted environmentalist Mr. Suresh Heblikar.
Supporting this noble cause were a number of honorable dignitaries namely, Shri Rtn. Ashok Maheshwari (President, Rotary Bangalore), Rtn. H Rajendra Rai (President, Rotary Bangalore), Mr. Suresh Heblikar (Chairman, Eco Watch), Mr. Sudhakar Rao (Hon. Chief Secretary, Government of Karnataka), Mr. Krishna B Mariyanka (Chairman, Public Relations Council of India, Bangalore) and Mr. Jija Hari Singh (DGP, Director of Civil Defense).Launching the activity on-air were Mr. Akshay and Suresh Heblikar, the founders of Eco Watch as they shared their ideas on the initiative and the need for a Greener Bangalore. Bengalurina Radio City invited listeners to join in this initiative and do their bit towards this Tree Plantation Drive. Warming up to the cause, the whole of Bengaluru stepped up to participate in this noble initiative along with the Radio City RJ Varsha (co-host Whatte Fun Mornings) and RJ Maya (City Spice) in this environmental drive. Planting saplings along with the notable personalities, the listeners helped breathe a new life into the city!
Sharing his thoughts on this endeavour, Mr. Rana Barua, Executive Vice President & National Head – Programming and Marketing, Radio City 91.1FM said, “Being the city’s ‘Total Bangalorean’ FM station, this initiative reiterates our commitment to the welfare of Bangalore city. As Bengalurina’s Radio City, our constant endeavour is to involve listeners to embrace the city and champion causes close to its heart. This being the intent, we partnered Eco Watch in this much needed Plantation Drive. It was greatly heartening to see Bangaloreans come together in support of this campaign and thereby, make it a great success!”
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