MUMBAI: BBC World Service has announced the availability of new apps which will give consumers access to its range of multilingual news content via Nokia’s Series 40 devices, including the Nokia Asha smartphone range.
The apps offer up-to-date news content from the websites spanning 11 language services of BBC World Service: BBC Arabic, BBC Brasil (in Portuguese), BBC Chinese, BBC Hindi, BBC Indonesia, BBC Mundo (in Spanish), BBC Russian, BBC Turkce, BBC Ukrainian, BBC Urdu and BBC Vietnamese.
In addition to reading all the latest news updates via the app, users of the Chinese, Indonesian and Arabic apps can also listen to radio news bulletins in these languages.
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The apps will be available on the installed base of existing Series 40 devices, in addition to the expanding Nokia Asha device range – including the recently announced Nokia Asha 308 and Nokia Asha 309 smartphones.
BBC Global News Controller of Digital and Technology, James Montgomery, comments: ‘The development of such a wide range of BBC languages apps for Nokia phones means the reach of our languages services continues to increase by offering audiences simple mobile access. Nokia’s Series 40 devices are still the most popular in the world, with more than 675 million handsets in the market to date. BBC is committed to its digital audiences across the world, who use less sophisticated handsets but still seek access to unbiased and trustworthy reporting.’
Bryan Biniak, VP & GM, Global Partnering & Application Development, Nokia, says: ‘We are committed to bringing great, locally relevant app experiences to Nokia consumers around the globe. As the world’s best known news source, we’re delighted to see the BBC extend their mobile reach to our base of 675 million Nokia Asha and other Nokia Series 40 devices in the market, with these local language apps. The incorporation of Nokia Xpress Browser technology will help drastically reduce data consumption for our consumers in low bandwidth countries, while delivering a fantastic news app experience.’
The new BBC apps are free and available to download in local languages from Nokia Store.
