MUMBAI: Radio Misty 94.3 fm, the first and Number One fm station of North Bengal will air Bangla Natya Mela on air. These five days long Drama festival will feature popular Bengali dramas like Kajol, Gopan kothayti, paka dekha, janla and live together. Radio Misty has embarked 360 degree marketing campaign to promote this festival on air.
Apart from cinema, Bengal being a creative centres for artistic and intellectual Endeavour, has always taken keen interest in the theatrical elements that were found in many localized entertainments in the various districts of West Bengal. Most plays in early period were based on the writings of outstanding playwrights. Bengali theatre is now also very popular. Radio Misty brings all this popular plays on air to promote rich heritage of drama.
Says, Nishant Mittal chief Executive officer, Radio Misty Bengali dramas are very popular in the whole region. We got this dramas and thought of bringing them live on air. This will give listeners’ a variety. Radio Misty believes in innovations in on air and ground activities. The dialogues and acting are powerful and the make-up exaggerated for maximum effect. Radio Misty is an innovative station; we air different contents for listeners’.
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With the motto, Local people, Local voice, Local station, Local choice, Radio Misty 94.3 FM connects local people via interactive and innovative shows, focusing on local culture and heritage.
