MUMBAI: Radio City in association with LG Mobiles recently turned techies to singers in Bangalore. Radio City Connect toured the city holding karaoke championship in tech parks. The three week long excitement finally wrapped up on the second week of April.
Radio City Connect took the ever busy techies by surprise in RMZ tech parks across the city. The setting was perfect with a big stage surrounded by a lively console that churned out popular Bollywood and Kannada background tracks. People started flocking up to try their voice at karaoke. The otherwise calm and quiet tech parks went abuzz with music. Techies sang with gusto to become the best karaoke singer of the tech park and win a brand new LG Optimus G smartphone.
Speaking on the activity, Radio City 91.1 FM president & COO Ashit Kukian says, “Bringing the most appropriate solution for its clients has been a top priority for Radio City Connect. The karaoke activity is a perfect example of targeting the right audience. A tech savvy audience ensured that the brand message went along well. This translated into a phenomenal response generating a good hundred leads for the client’s brand.”
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The Radio City Connect Karaoke championship did an extensive tour of Bangalore tech hotspots like Whitefield before wrapping up on the second week of April.
