MUMBAI: B4U MUSIC, the UK`s number one Asian channel, announces the commissioning of a song for DIWALI this year – the first of its kind in the ASIAN Music industry. The single on the lines of the Christmas singles released every year is slated to top the charts this Diwali and reflects B4U Music`s commitment to innovation in contemporary Music.
Titled Diwali Aaayi Re, it will be showcased at DIWALI ON THE SQUARE – one of the biggest cultural events outside India taking place in Trafalgar Square, London on 28th October 2007 ,which is being sponsored by B4U NETWORK.
Composed and sung by Karunya, the song which has a catchy tune and upbeat music is on its way to become the anthem during this festive season. And the gifted singer is undoubtedly over the moon, “I have composed and sang Diwali Aaayi Re exclusively for B4U viewers keeping in mind the festive spirit of the season. I look forward to more such endeavours with the channel. I wish you all a very Happy Diwali and hope you enjoy the song as much as I did.” He said
Karunya who made his debut in Bollywood with Aane Charane in Lage Raho Munnabhai, also features in the video of the song along with B4U VJ`s Salil and Khushboo.
Directed by Madhu Sarkar, sister of Pradeep Sarkar (director of Parineeta, Laga Chunari Mein Daag) and choreographed by the talented Fatima Khanam [assistant of Farah Khan in Main Hoon Na] the song will be shown on B4U Music in India, UK, USA, South Africa, UAE and Canada on 26th October 2007 and will also be played on radio stations across the world “B4U is proud to be the only television network to have commissioned a special song for Diwali “said Sunil Rohra, CEO, B4U NETWORK.”The song with its captivating music and cheerful tune will certainly warm the hearts of people all over the world this festive season.”he added