MUMBAI: If cricket is a religion, then IPL is the God and 94.3 MY FM has the perfect solution for cricketing Nirvana. 94.3 MY FM’s listeners across 17 cities are all tuned in to the frequency to get their dose of the IPL 2 mania. MY FM’s exciting campaign titled Full On…IPL Deewangi… started out on the 18th April and is bringing all the excitement of this cricketing season to the airwaves. The campaign promises a great experience of cricket on radio through discussions, match analysis, match updates and cricketing contests.
MY FM’s premier offering is a special season-long match analysis show with Cricket Expert Ayaz Memon and MY FM’s mystery lady â€?ek Haseena’. MY FM will also air interviews with cricketers, team owners and the glitterati associated with IPL tournament. Listeners will experience the excitement through on-ground and on-air contests specially designed for this season’s cricket Mania. MY FM has also planned for contest winners to get the opportunity to watch MY FM’s screening of matches at various exciting venues.
The specifics of the campaign include –
BALL TO BALL UPDATES: MY FM’s live update RJ called RJ Deewana pops into the airwaves to update listeners on the live action in the matches. The live action will be interspersed with on-going shows to allow listeners to keep track of the match by tuning in to 94.3 MY FM at any point of time.
MY INNINGS with â€?ek Haseena’ & AYAZ MEMON: For every morning cuppa MY FM has designed a special one hour segment titled POWERPLAY with cricket expert Ayaz Memon and the mystery lady MY FM’s â€?ek Haseena’ as the panelists. The special one hour show MY INNINGS involves the two of them discussing previous day matches and the upcoming matches of the day. This show will go on throughout the entire IPL Tour in SA; implemented from the first day itself i.e. 18 th April. The supporters will be invited in live interactions with the cricket expert to ask them questions. Selected listeners with correct predictions will be invited to MY FM’s special screening sessions to watch the thrilling matches.
BOWL OUT: One of the most interesting things of IPL is BOWL OUT and MY FM has got listeners to play a similar contest ON AIR that has been designed akin to the original theme. This game will be played among two listeners. RJ will ask 10 rapid fire questions based on the previous day’s matches. Listeners with the maximum right answer will be awarded exciting prizes.
Speaking about Ayaz Memon’s show and the interesting activities lined up for the IPL season, 94.3 MY FM’s Chief Operating Officer – Mr. Harrish M Bhatia said, 94.3 MY FM has been associated with the IPL from the day one. This year’s activities are at an even larger scale since the IPL has gained so much popularity. Our listeners are extremely excited to have famous cricket expert Ayaz Memon in our studios this season as he makes an appearance for the first time on radio. Along with our mystery lady â€?ek Haseena’. We are a cricket crazy nation and the â€?Full On..IPL Deewangi’ campaign is designed to give our listeners a chance to experience all the excitement of this season….