MUMBAI: ArtistAloud.com, India’s premiere digital platform that provides music lovers access to unreleased music, which they can sample, buy as well as share with the world recently announced its latest music showcase platform the â€?LaunchCast’.
LaunchCast is a unique initiative aimed at digitally launching unreleased music by Artists, songs performed LIVE by them and streamed simultaneously for a Global Digital audience. All the music lovers can listen and watch the new releases with live performances from their favorite Artist from anywhere at the click of the mouse. The performance includes only those tracks which will be digitally distributed by ArtistAloud.com. The first LaunchCast featured the Swedish Fusion Band â€?Mynta’. The second installment of the LaunchCast will feature Sona Mohapatra, an unique artiste with her band taking the digital medium to Gen-X level. The music will be launched with live streaming from Empire Studios, Mumbai on December 13th on www.artistaloud.com. This LaunchCast will be genuinely different as it will have Sona performing live versions of her songs, “Paas Aao Na” & “Diljale” with a glorious grand piano from Furtados , lush violin stings & acoustic & bass guitars. These versions are moving grand ballad versions & radically different from the originals, so don’t miss it!
Sona is among the first 2artists from India, along with Kailash Kher to be profiled on the world music series called The Music Voyager… on National Geographic which is slated to be broadcast across 137 countries. She is a voice that bridges the ancient to the modern & loves to mix poetry & lyrics with sounds that blend Folk Roots, Sufiana Kalaam, Bollywood, Gypsy & Eastern Baul with Contemporary Rock, Funk, Blues & World Dance Music Her previous hit singles include Bolo Na, Ishq Nachaya, Abhi Nahin Ana ,Aja ve & international collaborations with INXS & David Bowie. Her latest release is hot on radio playlists & has been a chart-topper for over 12 weeks, the duet Bahara… with Shreya Ghoshal from the film I Hate Love Stories….
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â€?DilJale’ & â€?Paas Aao Na’, the 2 songs being released on Launch Cast , embody the transition of night into day and are also symbolic of the loneliness and beauty of the cities we live in â€?DilJale’ represents the night in a very evocative way. It’s about memories, regret & the bittersweet celebration of a love lost in time. â€?Paas Aao Na’ is the song which represents the day in all its glory. It’s full of bright hope, romance & unabashed joy. Both songs & the lead video shot in New York City are self assured; epitomize a â€?free spirit’ and â€?memories’.
â€?Paas Aao Na has already become hugely popular across more than 21 countries from countries of South East Asia to Egypt to Latin America in over 13 languages, as a small part of this song was licenced by Unilever for their Close Up… campaign . Additionally Sona has sung this in over 9 Indian languages also. This is a unique first for an artiste in India, partnering with a brand to promote independent music & taking it across the world!
Says Sona on the digital release of her songs, I am really excited about partnering with ArtistAloud.com. The future has now become the present & India is now one of the biggest mobile markets in the world. The cell phone is now the music store & I’m coming to your cell phone really soon! Also , this model lets me engage directly with my listeners , is more transparent & last but not the least, so many genres of music become available to the people , it’s not an ice cream store with a single flavor catering to the lowest common denominator only ! …
To watch the performance on December 13th, visit www.artistaloud.com.
